Product: Specialty hand-crafted lager
Media: Television Commercial (TVC)
Target Audience: US beer drinkers
Single minded proposition: Experience the thunder (or own strapline)
The goal: You don’t have to be an Aussie to experience the Thunder.
Media: Television Commercial (TVC)
Target Audience: US beer drinkers
Single minded proposition: Experience the thunder (or own strapline)
The goal: You don’t have to be an Aussie to experience the Thunder.
"Introducing Thunder Bay’s new crisp and refreshing lager. Experience the thunder from Downunder. Now available at 711."
The strategy: Make the viewer want to experience the thunder (Downunder).
Single Minded Proposition: Thunder Bay Larger will make you as calm as Hugh Jackman and as cool as Wolverine.
Alternative Idea Brainstorming
