Social Media Campaign

Provida Services is a registered NDIS disability support service provider.
Anderssen Creative began a social media campaign on 17th March 2025 for Provida Service. Creating scheduled posts has been ongoing throughout 2025, into 2026.
After setting up and populating the Provider Services website, they also required a professional strategy to engage with their existing (and potential) clients, industry partners, and new followers on social media platforms.
Their content needs to reflected their logo colours, branding and incorporate larger text for AA standard accessibility, according to the World Wide Web Consortium W3C. It's important to note, that all content information and branding decisions were based on professional knowledge from both the disability and design industries, and is designed to create a conversation with Provida Services' intended audience.

The process:
– Research the disability sector, already on social media
– Determine appropriate social media platforms to reach target audience
– Consider visual style and determine a voice, while incorporating specific design elements
– Source appropriate stock images, and create original imagery
– Create content that is conversational and informative
– Write copy to accompany posts, including emojis, hashtags and a link to their website
– Organise a planned schedule for content to be uploaded to social media platforms
– Have content proofread by disability professionals to ensue copy details are correct.


Links to Provida Services' social media platforms:

Advertising Transcript Video: created in various formats, depending on the social media platform requirements – REEL, STORY or FULL HD. 
Examples of social media posts:
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