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Awareness Campaign

Billy Blue – Specialization

(research & critical thinking)

 
#Human@Heart Awareness Campaign 
(print & social media) to benefit St Kilda’s Sacred Heart Mission.
Vast research was done to explore the most common homelessness demographics and the other charities, all competing for public donations. A clear and effective concept was decided to best help Sacred Heart Mission to support people experiencing homelessness. The campaign had to fit Sacred Heart Mission's existing voice style.
The concept was to create vector portraits of four hero characters/demographics and place them on photographic backgrounds. These would be presented as posters, postcards, merchandise & several mediums of advertisement.
The intention was to make homelessness 'more human' to the target demographics by sharing individual and personal stories – promoting empathy and understanding. The ultimate goal was to get people to go to the website, donate, goods, services and/or volunteer.

Infographic


Individual Character Stories

Newspaper Editorial



Available: St Kilda News Logo - Accessed 30/11/17
http://www.lilascommunications.com/img/portfolio/newbab/St-Kilda-News.png 

Social Media



Available: Phone template image - Accessed 30/11/17
https://openclipart.org/image/2400px/svg_to_png/213897/black-android-phone.png 

Available: Twitter Icon - Accessed 30/11/17 
https://www.seiko-design.com/afd/2017/images/btn_sns_01.svg 
Available: “P Save “button icon - Accessed 30/11/17
http://4vector.com/blog/public/gfx/pinterest-save.png 


South Yarra Adshel photograph © Copyright Steve Anderssen 2017
Available: Adshel  - Across from Flinders Street Station - Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/09/adshel1.jpg 
Available: Adshel  - Melbourne inner city- Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/08/adshelimmerse2.jpg 


Billboards



Available: Advertising Billboard Template in CBD – Accessed 29/11/17
https://www.mockupworld.co/wp-content/uploads/edd/2017/01/free-outdoor-billboard-mockup-psd-1000x687.jpg 
Available: Scooter Billboards – Accessed 29/11/17 http://fixmedia.co.za/wp-content/uploads/2014/04/Scooter-Advertising-4-600x400.jpg 
All 3 Billboard In Situ Mockups & the Flinders Street photographs © Copyright Steve Anderssen 2017


Avant Card Advertising



Available: Avant Card  Logo - Accessed 28/11/17 
https://www.noosaalive.com.au/wp/wp-content/uploads/2015/04/bronze-avant-card.png

 

Merchandise



Available: Society 6 Logo – Accessed 2/12/17
https://society6.com/build/images/social/society6homemeta.png 

 

Local newspaper advertisement