Awareness Campaign

Billy Blue – Specialization

#Human@Heart Awareness Campaign (print & social media) to benefit St Kilda’s Sacred Heart Mission.
Vast research was done to explore the most common homelessness demographics and the other charities, all competing for public donations. A clear and effective concept was decided to best help Sacred Heart Mission to support people experiencing homelessness. The campaign had to fit Sacred Heart Mission's existing voice style.
The concept was to create vector portraits of four hero characters/demographics and place them on photographic backgrounds. These would be presented as posters, postcards, merchandise & several mediums of advertisement.
The intention was to make homelessness 'more human' to the target demographics by sharing individual and personal stories – promoting empathy and understanding. The ultimate goal was to get people to go to the website, donate, goods, services and/or volunteer.
4 digitally illustrated advertising posters, to raise awareness for Sacred Heart Mission, designed by Anderssen Creative.
INFOGRAPHIC
Infographic showing 2011 census statistics of people experiencing homelessness in Melbourne, designed by Anderssen Creative.
INDIVIDUAL CHARACTER STORIES
Digitally illustrated posters, ‘men sleeping rough’ awareness for Sacred Heart Mission, designed by Anderssen Creative.
Digitally illustrated posters, ‘Women and kids escaping violence’ awareness for Sacred Heart Mission, designed by Anderssen Creative.
Digitally illustrated posters, ‘Older Women experiencing homelessness’ awareness for Sacred Heart Mission, designed by Anderssen Creative.
Digitally illustrated posters, ‘Volunteers and Donations needed’ awareness for Sacred Heart Mission, designed by Anderssen Creative.
Mock up of an article in the St Kilda News paper, awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
Available: St Kilda News Logo - Accessed 30/11/17
http://www.lilascommunications.com/img/portfolio/newbab/St-Kilda-News.png
Mock up of social media posts on mobile phones, awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
Available: Phone template image - Accessed 30/11/17
https://openclipart.org/image/2400px/svg_to_png/213897/black-android-phone.png
Available: Instagram Icon - Accessed 30/11/17 
http://4.bp.blogspot.com/-NB0FHZTJW-U/VgfG6ZTRKbI/AAAAAAAAB7I/CaFqKzpkBlk/s1600-r/preview-instagramicon.png
Available: Twitter Icon - Accessed 30/11/17 
https://www.seiko-design.com/afd/2017/images/btn_sns_01.svg
Available: “P Save “button icon - Accessed 30/11/17
http://4vector.com/blog/public/gfx/pinterest-save.png
Available: Pinterest Icon - Accessed 30/11/17
http://www.shadesofblueinteriors.com/wp-content/uploads/2017/11/Pinterest.png
Mock up of Adshel poster advertising at tram stops, awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
South Yarra Adshel photograph © Copyright Steve Anderssen 2017
Available: Adshel  - Across from Flinders Street Station - Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/09/adshel1.jpg
Available: bus stop template- Accessed 29/11/17
http://www.designbolts.com/2015/05/13/3-free-hq-outdoor-advertising-bus-stop-mockup-psd-files/
Available: Adshel  - Melbourne inner city- Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/08/adshelimmerse2.jpg
Mock up of Billboard advertising in the city, awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
Available: Advertising Billboard Template in CBD – Accessed 29/11/17
https://www.mockupworld.co/wp-content/uploads/edd/2017/01/free-outdoor-billboard-mockup-psd-1000x687.jpg
Available: Scooter Billboards – Accessed 29/11/17 http://fixmedia.co.za/wp-content/uploads/2014/04/Scooter-Advertising-4-600x400.jpg
All 3 Billboard In Situ Mockups & the Flinders Street photographs © Copyright Steve Anderssen 2017 
Mock up of free postcard advertising for cafes, awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
Available: Avant Card  Logo - Accessed 28/11/17 
https://www.noosaalive.com.au/wp/wp-content/uploads/2015/04/bronze-avant-card.png

Mock up of merchandise, t-shirts, bags, mugs. Awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
Available: Society 6 Logo – Accessed 2/12/17
https://society6.com/build/images/social/society6homemeta.png
Available: Red Bubble Logo – Accessed 2/12/17
http://p4.zdassets.com/hc/settings_assets/558695/200038749/QRoATTOJajr0OANWc8NOBg-RB_Small_Pos_RGB_copy.jpg
Available: White mug template – Accessed 2/12/17
https://ctl.s6img.com/society6/img/XMUlYuiikTUBUrWbbXu_hFvNwbY/w_700/coffee-mugs/small/right/greybg/~artwork,fw_4600,fh_2000,iw_4600,ih_2000/s6-0025/a/10304555_14766380/~~/i-needed-a-blank-template-mugs.jpg
Mock up of advertisement in local newspaper. Awareness campaign for Sacred Heart Mission, designed by Anderssen Creative.
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