#Human@Heart Awareness Campaign (print & social media) to benefit St Kilda’s Sacred Heart Mission.
Vast research was done to explore the most common homelessness demographics and the other charities, all competing for public donations. A clear and effective concept was decided to best help Sacred Heart Mission to support people experiencing homelessness. The campaign had to fit Sacred Heart Mission's existing voice style.
The concept was to create vector portraits of four hero characters/demographics and place them on photographic backgrounds. These would be presented as posters, postcards, merchandise & several mediums of advertisement.
The intention was to make homelessness 'more human' to the target demographics by sharing individual and personal stories – promoting empathy and understanding. The ultimate goal was to get people to go to the website, donate, goods, services and/or volunteer.

INFOGRAPHIC

INDIVIDUAL CHARACTER STORIES





Available: St Kilda News Logo - Accessed 30/11/17
http://www.lilascommunications.com/img/portfolio/newbab/St-Kilda-News.png
http://www.lilascommunications.com/img/portfolio/newbab/St-Kilda-News.png

Available: Phone template image - Accessed 30/11/17
https://openclipart.org/image/2400px/svg_to_png/213897/black-android-phone.png
https://openclipart.org/image/2400px/svg_to_png/213897/black-android-phone.png
Available: Instagram Icon - Accessed 30/11/17
http://4.bp.blogspot.com/-NB0FHZTJW-U/VgfG6ZTRKbI/AAAAAAAAB7I/CaFqKzpkBlk/s1600-r/preview-instagramicon.png
http://4.bp.blogspot.com/-NB0FHZTJW-U/VgfG6ZTRKbI/AAAAAAAAB7I/CaFqKzpkBlk/s1600-r/preview-instagramicon.png
Available: Twitter Icon - Accessed 30/11/17
https://www.seiko-design.com/afd/2017/images/btn_sns_01.svg
https://www.seiko-design.com/afd/2017/images/btn_sns_01.svg
Available: “P Save “button icon - Accessed 30/11/17
http://4vector.com/blog/public/gfx/pinterest-save.png
http://4vector.com/blog/public/gfx/pinterest-save.png
Available: Pinterest Icon - Accessed 30/11/17
http://www.shadesofblueinteriors.com/wp-content/uploads/2017/11/Pinterest.png
http://www.shadesofblueinteriors.com/wp-content/uploads/2017/11/Pinterest.png

South Yarra Adshel photograph © Copyright Steve Anderssen 2017
Available: Adshel - Across from Flinders Street Station - Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/09/adshel1.jpg
http://www.adshel.com.au/wp-content/uploads/2016/09/adshel1.jpg
Available: bus stop template- Accessed 29/11/17
http://www.designbolts.com/2015/05/13/3-free-hq-outdoor-advertising-bus-stop-mockup-psd-files/
http://www.designbolts.com/2015/05/13/3-free-hq-outdoor-advertising-bus-stop-mockup-psd-files/
Available: Adshel - Melbourne inner city- Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/08/adshelimmerse2.jpg
http://www.adshel.com.au/wp-content/uploads/2016/08/adshelimmerse2.jpg

Available: Advertising Billboard Template in CBD – Accessed 29/11/17
https://www.mockupworld.co/wp-content/uploads/edd/2017/01/free-outdoor-billboard-mockup-psd-1000x687.jpg
https://www.mockupworld.co/wp-content/uploads/edd/2017/01/free-outdoor-billboard-mockup-psd-1000x687.jpg
Available: Scooter Billboards – Accessed 29/11/17 http://fixmedia.co.za/wp-content/uploads/2014/04/Scooter-Advertising-4-600x400.jpg
All 3 Billboard In Situ Mockups & the Flinders Street photographs © Copyright Steve Anderssen 2017

Available: Avant Card Logo - Accessed 28/11/17
https://www.noosaalive.com.au/wp/wp-content/uploads/2015/04/bronze-avant-card.png
https://www.noosaalive.com.au/wp/wp-content/uploads/2015/04/bronze-avant-card.png

Available: Society 6 Logo – Accessed 2/12/17
https://society6.com/build/images/social/society6homemeta.png
https://society6.com/build/images/social/society6homemeta.png
Available: Red Bubble Logo – Accessed 2/12/17
http://p4.zdassets.com/hc/settings_assets/558695/200038749/QRoATTOJajr0OANWc8NOBg-RB_Small_Pos_RGB_copy.jpg
http://p4.zdassets.com/hc/settings_assets/558695/200038749/QRoATTOJajr0OANWc8NOBg-RB_Small_Pos_RGB_copy.jpg
Available: White mug template – Accessed 2/12/17
https://ctl.s6img.com/society6/img/XMUlYuiikTUBUrWbbXu_hFvNwbY/w_700/coffee-mugs/small/right/greybg/~artwork,fw_4600,fh_2000,iw_4600,ih_2000/s6-0025/a/10304555_14766380/~~/i-needed-a-blank-template-mugs.jpg
https://ctl.s6img.com/society6/img/XMUlYuiikTUBUrWbbXu_hFvNwbY/w_700/coffee-mugs/small/right/greybg/~artwork,fw_4600,fh_2000,iw_4600,ih_2000/s6-0025/a/10304555_14766380/~~/i-needed-a-blank-template-mugs.jpg
