The Keep Cup campaign's target demographic is inner city office workers and their mission is to stop millions of unnecessary disposable cups going into landfill every day. Copy, Keep cup images and logo were supplied but the taglines and image concepts were needed for P. O. S. (point of sale) advertising.
DL Flier – Front & Back
P. O. S. Advertising In Situ
A1 Adshell Avertisement In Situ & A3/A4 Poster for cafés