Anderssen Creative - Awareness Campaign

#Human@Heart Awareness Campaign (print & social media) to benefit St Kilda’s Sacred Heart Mission.

Vast research was done to explore the most common homelessness demographics and the other charities, all competing for public donations. A clear and effective concept was decided to best help Sacred Heart Mission to support people experiencing homelessness. The campaign had to fit Sacred Heart Mission's existing voice style.

The concept was to create vector portraits of four hero characters/demographics and place them on photographic backgrounds. These would be presented as posters, postcards, merchandise & several mediums of advertisement.

The intention was to make homelessness 'more human' to the target demographics by sharing individual and personal stories – promoting empathy and understanding. The ultimate goal was to get people to go to the website, donate, goods, services and/or volunteer.

INFOGRAPHIC

INDIVIDUAL CHARACTER STORIES

Available: St Kilda News Logo - Accessed 30/11/17
http://www.lilascommunications.com/img/portfolio/newbab/St-Kilda-News.png

Available: Phone template image - Accessed 30/11/17
https://openclipart.org/image/2400px/svg_to_png/213897/black-android-phone.png

Available: Instagram Icon - Accessed 30/11/17
http://4.bp.blogspot.com/-NB0FHZTJW-U/VgfG6ZTRKbI/AAAAAAAAB7I/CaFqKzpkBlk/s1600-r/preview-instagramicon.png

Available: Twitter Icon - Accessed 30/11/17
https://www.seiko-design.com/afd/2017/images/btn_sns_01.svg

Available: “P Save “button icon - Accessed 30/11/17
http://4vector.com/blog/public/gfx/pinterest-save.png

Available: Pinterest Icon - Accessed 30/11/17
http://www.shadesofblueinteriors.com/wp-content/uploads/2017/11/Pinterest.png

South Yarra Adshel photograph © Copyright Steve Anderssen 2017

Available: Adshel - Across from Flinders Street Station - Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/09/adshel1.jpg

Available: bus stop template- Accessed 29/11/17
http://www.designbolts.com/2015/05/13/3-free-hq-outdoor-advertising-bus-stop-mockup-psd-files/

Available: Adshel - Melbourne inner city- Accessed 29/11/17
http://www.adshel.com.au/wp-content/uploads/2016/08/adshelimmerse2.jpg

Available: Advertising Billboard Template in CBD – Accessed 29/11/17
https://www.mockupworld.co/wp-content/uploads/edd/2017/01/free-outdoor-billboard-mockup-psd-1000x687.jpg

Available: Scooter Billboards – Accessed 29/11/17 http://fixmedia.co.za/wp-content/uploads/2014/04/Scooter-Advertising-4-600x400.jpg

Available: Avant Card Logo - Accessed 28/11/17
https://www.noosaalive.com.au/wp/wp-content/uploads/2015/04/bronze-avant-card.png

Available: Society 6 Logo – Accessed 2/12/17
https://society6.com/build/images/social/society6homemeta.png

Available: Red Bubble Logo – Accessed 2/12/17
http://p4.zdassets.com/hc/settings_assets/558695/200038749/QRoATTOJajr0OANWc8NOBg-RB_Small_Pos_RGB_copy.jpg

Available: White mug template – Accessed 2/12/17
https://ctl.s6img.com/society6/img/XMUlYuiikTUBUrWbbXu_hFvNwbY/w_700/coffee-mugs/small/right/greybg/~artwork,fw_4600,fh_2000,iw_4600,ih_2000/s6-0025/a/10304555_14766380/~~/i-needed-a-blank-template-mugs.jpg